KINDS OF ADVERTISING MEDIA FOR BUSINESS PROMOTION

Own a business Poster display stand, of course there must be a media campaign or advertising. There are many media campaigns / advertisements that can be used to boost sales promotion, the outline of advertising media can be grouped into three parts, namely print media advertising, electronic media advertising and outdoor media advertising. Here are some advertising media:

1. Print Media Ads Printed

media is a static medium and prioritizes visual messages generated from the printing process; basic raw materials and means of delivery of messages using paper or the like. It can be documented as a document of everything about the recording of events that have been changed in words, pictures and photographs arranged in such a way as to attract public interest. Some forms of advertising media included in print media ads include:

Newspaper / Newspaper Ads , is one form of advertising that placement on the page newspaper / newspaper. Usually the newspaper is published daily and has its own market share, there are national newspapers, regional newspapers, business papers and others. The forms of ads in newspapers can also vary, there are classified ads, display ads, advetorial and supplement advertising.

Advertising Magazine , is an advertising medium that is in the halah magazine. Magazines are actually almost the same as newspapers, the difference is seen in many different forms, more exclusive paper material, layout design, and usually have a certain market segment and published once a month. (Also read: Examples of Unique and Creative Car Ads)

Tabloid Ads , is an ad that is displayed on a tabloid that can generally be published weekly or monthly. The tabloid form itself is generally a mixture of newspapers and magazines, having a particular segment with a particular reading interest option as well.

Journals , a special medium published by certain circles and usually not traded, such as trade journals, medical journals, college journals, and others. Ads placed in journals usually have relevance to the theme of the journal.

Product catalog , is a special media containing product promotion. This product catalog can only contain a variety of products from one particular company only, or one type of product but from many companies. Product catalogs are usually not traded aliases are distributed for free.

Calendar , Although the calendar has the main function as a timepiece (day, date, year) but not a few companies that use the calendar as a media campaign. This calendar can be a table calendar or hanging calendar that each page can be divided monthly, bi-monthly, quarterly, quarterly, six monthly and one year. Ads through this calendar are usually published once a year before the new year. Ad position is no specific benchmark, it all depends on the design of the calendar created. (see also: Table Calendar Design Example With Unique Display)

Brochure / Pamphlet / flyer , is a printed advertising media contains a variety of things in detail about the products offered. This brochure / pamphlet can be a piece of paper printed back and forth, one face only or unbinding a small book (folded), can consist of only one page, two pages, or four pages. There are one fold, two folds or more.

Posters , an advertising medium that printed just one face and usually taped in strategic places. Posters are usually read by people who move, while brochures can be read while sitting and are shared in public places.

2. Electronic Media Advertising

Electronic media advertising is an advertising medium whose work processes are based on electronic principles and eletromagnetism. The reach of this electronic media has the advantage of being able to reach a wider audience at the same time, but unfortunately the price of advertising can also be more expensive than print media. Some examples of electronic media ads include:

Television advertising , is an advertisement that aired through television media, this ad contains images and sounds in the form of audio-video which usually has a duration of about 15-30 seconds.

Radio advertising , an advertisement that is broadcast through radio media, has a duration similar to television commercials but contains only sound / audio only.

Online advertising , an advertisement that is displayed in online media such as websites, blogs, or youtube. These online ads can be either video or animated banner.

Domain name advertising , is a product domain name or company that functioned as an ad. This domain name if accessed within it contains various information about the product and company. Some websites usually also serve the sale of their products online. (read also: How To Make Website Easy For Company).

3. Outdoor Advertising

Is a variety of fish media placed outside the room such as roads, markets, terminal stations and other public places. Some examples of outdoor advertising media include:

Billboard, is one form of outdoor advertising promotion that is shaped like a poster but has a size large enough, Billboard is usually installed in crowded public places such as highways, markets, terminals, stations or other. In addition to billboards printed from MMT materials, currently also have appeared billboards or digital often called videotron, there is even a form of running ads or mobile billboards, namely billboards installed in transport media such as cars, trains or others.

Billboards , is a media campaign that is used to report event information or activities related to the community, besides billboards are also used to advertise a new product. Billboards and billboards are actually about the same, but billboards have smaller sizes and the installation is not as complicated as Billboard.

Shop Sign Branding , is a media campaign that serves to provide clues to consumers to know where a place of business is located. These media are typically located in a place of business or are located elsewhere marked with directions as branding.

Neon Box , is a box-shaped promotional media or other forms in which illuminated fluorescent lights. Neon box usually can more steal the attention at night and placed in the business location.

Banners , is a promotional media that is usually made of atupun MMT fabric mounted stretched on the roadside and business location.

Wall Advertising , is a media campaign that uses the wall as a medium of advertising. These ads are usually painted on the walls of houses, buildings, bridges, fences or anything else in the crowd.

3D media , is a three-dimensional promotional media that reflects the particular product being promoted and others.