Poster Is A Strategic Media For Publication

Can not be denied again that the poster is a very strategic media for publication, this we can observe from the many posters posted plainly in public places such as malls, markets, squares, and others. Publishing something with posters is also relatively cheaper than with the publication of electronic media-media such as radio, television, website and so forth. So, it has been proven that posters are a strategic publication medium, and this is a brief discussion.

Why is a poster called a strategic publication medium?

Already the posters used as a medium to convey information to the general public, the electronic media is still very minimal, no television, radio or internet like today. Nevertheless, the poster is somewhat powerful in publishing something to the general public. And here are some reasons why posters are called as a strategic publication medium.

- In general, posters installed in public places that notabene widely traveled by the public so that most likely the message will be conveyed to the public who read it.

- The poster is short, clear, solid, and interesting with a mix of images and words so that it is easily digested by the reader (the information is conveyed to the reader).

- Posters are a relatively inexpensive publicity medium compared to other media such as television commercials, radio, and websites. This is very important, especially for the company.

Then, what is the purpose of making a poster?

Perspex poster holder In general, posters are no different from other media whose function is to convey information from one party to another with pictures, words or a combination of the two. But in fact the poster is differentiated to various kinds depending on the purpose of manufacture. And here are 10 kinds of posters based on the purpose of manufacture:

- Giving spirit to strive in life (Propaganda Poster)
- Seeking sympathy for the general public (Campaign Poster)
- Search for missing people or workers to be hired (Wanted Poster)
- Drawing public attention (Cheesecake Poster)
- Popularize a movie to be aired (Movie Poster)
- Popularize comic books when published (Poster Comics)
- Motivate the readers to be better (Affirmative Posters)
- Promote research activities to the general public (Research Posters)
- Giving motivation to the students in the class (Poster Class)
- Promoting goods and services to consumers (Commercial Posters)